Benefits WHO will gain and HOW?


  • with a diverse workforce
  • that operate across national / cultural borders
  • that establish businesses in new locations
  • that deal with cross-cultural marketing
  • that want to gain / sustain competitive advantage 
  • e.g. Start-ups, SMEs, MNCs, NGOs, Schools, Universities, Embassies...


  • anyone interested in personal growth & development 
  • anyone working across cultural boundaries or within a diverse environment
  • employees / executives on international assignments / business ventures
  • expatriates / in-patriates / re-patriates
  • accompanying spouses / family or staying at home
  • anyone interested in, or visiting other cultures


  • dealing with a diverse workforce 
  • hiring people from different backgrounds
  • selecting and sending people to other locations (national or international)
  • assessing training & development needs
  • facing workplace issues e.g. low motivation, collaboration or discrimination
  • dealing with cultural adjustment issues after a Merger & Acquisition...

Benefits for companies

substantial time and cost savings & employee retention:

  • competitive advantage
  • employee wellbeing, therefore
  • healthy company culture due to awareness, tolerance, respect
  • higher success rate / ROI from (international) business ventures
  • smoother expansion into new markets
  • better understanding of clients from different backgrounds 
  • fewer cultural problems in business negotiations
  • enhanced responsiveness to customer needs
  • proactive management of inter-cultural issues
  • more effective team interactions / decision making
  • improved satisfaction – employees, clients, customers
  • developing culturally competent employees / leadership
  • attracting global talent
  • higher levels of idea-sharing, and creative collaboration

Benefits for employees / individuals

cultural awareness, knowledge and practical skills:

  • less stress and fatigue when working in new / diverse environments
  • gain self-awareness, understand your emotions and behaviour (e.g. leadership style)
  • more effective in building trust and relationships
  • understand the concept of culture, cultural diversity and its impact
  • understand your own culture and how others see it
  • understand and manage your biases and blindspots
  • identify options for appropriate behaviour in other cultures
  • develop curiosity about and knowledge of other cultures
  • increase comfort when facing different working / leadership styles
  • increase effectiveness in communication, negotiation, networking
  • generally increase satisfaction and adaptability